Lorrie Thomas Ross on Marketing Mastery: From Sales to Strategy
In this episode of Consulting Spotlight, host Michael Bernzweig sits down with Lorrie Thomas Ross, founder and CEO of Web Marketing Therapy, to explore her transformative journey from luxury retail sales to becoming a renowned marketing therapist. Lorrie shares how her early career in sales at Saks Fifth Avenue unexpectedly led her into the fast-paced world of internet marketing during the dot-com boom. She discusses the evolution of her business, from its inception to becoming a trusted partner for intentional leaders seeking clarity and results in their marketing strategies.
Lorrie delves into the art and science of marketing, emphasizing the importance of aligning branding with values and purpose. She explains how her firm’s unique approach—focused on credibility, usability, visibility, sellability, and scalability—has helped clients achieve remarkable results, including doubling revenues and creating sustainable growth strategies. With nearly two decades of experience, Lorrie also highlights the role of personal branding, digital PR, and AI in today’s marketing landscape.
Whether you're a solopreneur or part of a large organization, this episode is packed with actionable insights to help you optimize your marketing efforts while staying true to your brand's mission.
Key Discussion Points:
- Transitioning from luxury retail to digital marketing during the dot-com boom
- Founding Web Marketing Therapy and creating a values-driven agency
- The five-factor framework for marketing success: credibility, usability, visibility, sellability, scalability
- The importance of personal branding and thought leadership in modern marketing
- How AI is reshaping search and content strategies
- Common mistakes businesses make when hiring marketing professionals
- The role of long-term investment in advertising and programmatic channels
- Real-life client success stories: from rebranding to doubling revenue
- Balancing creativity with analytics for effective campaigns
- Tips for identifying the right marketing partner for your business
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Subscribe to Consulting Spotlight for weekly insights from industry leaders. Visit softwareoasis.com/subscribe to join our bi-weekly newsletter featuring actionable data, trends, and expert interviews. Stay ahead in your consulting career with exclusive resources delivered straight to your inbox.
Creators and Guests
Host
Michael Bernzweig
Michael Bernzweig is a tech entrepreneur and podcast host. He founded Software Oasis in 1998, pioneering software distribution. Now, he connects businesses with top tech consultants and hosts the Software Spotlight, Career Spotlight, and Consulting Spotlight podcasts, providing valuable insights to professionals.
Guest
Lorrie Thomas Ross
Lorrie Thomas Ross, founder of Web Marketing Therapy, is a marketing strategist, speaker, and educator. Known as "The Marketing Therapist," she helps businesses optimize branding, visibility, and scalability with heart and expertise.
